landing page image audit: check purpose, evidence, crop, and delivered bytes

A landing page image audit should explain why each image exists. A decorative scene, an actual product screenshot, and a customer example have different evidentiary roles. Treating every visual as interchangeable marketing artwork can leave the page attractive but confusing or misleading.

Genace can generate replacement illustration candidates. It does not establish that a synthetic screen is a real product state or that an image improves a page’s performance. Classification, measurement, editing, and publication are application-owned work.

Inventory the live placements

For each image, record the page section, purpose, source method, display dimensions, delivered URL, and approved derivative. Include background images and mobile alternatives, not just visible image elements in a desktop screenshot.

Identify where the page relies on a visual as evidence. A synthetic dashboard should not stand in for a real interface capture. If the section explains a shipping feature, verify it against actual product behavior and use the appropriate source material.

Use a practical audit table

Question	Evidence to collect	Possible action
What does it contribute?	Section objective	Remove redundant decoration
Is it factual evidence?	Real source and review	Replace misleading illustration
Does the crop work?	Wide and narrow previews	Create another derivative
How many bytes arrive?	Browser network observation	Re-encode or resize
Is meaning accessible?	Text and image-role review	Adjust description or surrounding copy

Avoid inventing a universal byte limit for every page. Set a local budget based on placement importance, dimensions, and observed behavior, then measure the actual delivered files.

Inspect layout behavior

Review narrow, medium, and wide viewports. Important product details can disappear under a crop even when the source image is correct. MDN’s object-fit reference describes how media content fits its box; inspect your actual CSS rather than assuming the browser preserves every edge.

If a crop cannot retain meaning, produce a separate composition or derivative. Do not stretch the image to fill the section. Keep the original source so layout fixes can be done without another generation request.

Review text alternatives from the image’s role. An informative image needs its meaning available to the reader, while redundant decoration should not add distracting repeated text.

Prioritize fixes by consequence

Correct misleading evidence and broken delivery first. Then address unreadable crops, unnecessary bytes, and visual inconsistencies. A cosmetic refresh should not delay a clear factual correction.

For every replacement, preserve the source, edit recipe, approval, and page mapping. If the page has multiple locale or campaign variants, confirm which versions need the update instead of replacing a shared object blindly.

Acceptance checklist

Revisit the assembled page, verify real evidence, inspect each responsive crop, measure transferred bytes, and review text alternatives. Confirm that the approved replacement is actually served and that removing an image does not remove the only explanation of an important feature.

Continue with responsive derivatives, accessible descriptions, and image budgets.

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